How to Get 1 Million Views on Instagram: A Step-by-Step Guide

Do you ever find yourself scrolling through Instagram, wondering how some users manage to gain 1 million views consistently? It’s no secret that this platform has evolved into one of the most popular social media outlets, and taking advantage of its potential could mean enormous success. Whether you’re an aspiring influencer or a business owner, having that coveted 1 million view mark could have a significant impact on your online presence. But how exactly do you get there?

Well, it all starts with understanding what your audience wants. With over 1 billion active users, Instagram is flooded with content in every niche imaginable. To stand out in the crowd, you need to know your audience and deliver content that resonates with them. This means taking the time to research your target demographic, analyzing their engagement patterns, and creating content that speaks to their interests.

But crafting great content is only half the battle. The other half is all about visibility- and that’s where strategic use of hashtags and posting times come into play. While it’s no magic formula, using relevant hashtags that are specific to your niche and posting at optimal times can help increase your reach and ultimately lead to more views. It’s not an easy feat, but with a little effort and dedication, you too can join the exclusive 1 million view club on Instagram.

Creating Engaging Content

In the world of Instagram, content is the king. You need to create content that stands out and captivates your audience if you want to get 1 million views. Here are some tips on how to create engaging content:

  • Know Your Audience: The first step in creating engaging content is to understand your audience. Who are they? What do they like? What are their interests? Once you have a clear understanding of your audience, you can create content that resonates with them.
  • High-Quality Visuals: Instagram is a visual platform, so the quality of your visuals is critical. Invest in a good camera or hire a professional photographer. Your images need to be clear, sharp and bright.
  • Consistency: Consistency is key when it comes to creating engaging content. Your audience needs to know what to expect from you. Stick to a theme or color palette that fits your brand and keep your content consistent.


Hashtags are essential for increasing the visibility of your content on Instagram. They help you reach a wider audience and get more likes and views. Here are some tips for using hashtags:

  • Relevant Hashtags: Use hashtags that are relevant to your content. Don’t use hashtags that are not related to your content just to get more views.
  • Niche Hashtags: Use niche hashtags that are specific to your industry. This will help you attract a more targeted audience.
  • Popular Hashtags: You can also use popular hashtags to increase the visibility of your content. However, make sure your content is relevant to the hashtag and don’t overuse them.


Instagram is not just about pretty pictures; it’s also about storytelling. Your content should tell a story and evoke emotions from your audience. Here are some tips for storytelling on Instagram:

  • Captions: Use captions to tell the story behind your content. Write engaging captions that add value and provide context to your images.
  • Behind-the-Scenes Content: Behind-the-scenes content is a great way to connect with your audience and show them the human side of your brand. It could be a behind-the-scenes look of your workspace or a day in your life.
  • User-Generated Content: Encourage your audience to create content and share it with you. This not only increases engagement but also gives you valuable user-generated content that you can share on your feed.

Analyzing Your Content

Lastly, it’s important to analyze your content regularly to see what’s working and what’s not. This will help you improve your content strategy and create more engaging content. Here’s how you can analyze your content:

Metric Description
Likes The number of likes your content receives
Comments The number of comments your content receives
Engagement Rate The percentage of your followers who engage with your content
Impressions The number of times your content has been seen

Use these metrics to track your performance and adjust your content strategy accordingly.

Consistency in Posting

One of the most important factors in growing your Instagram following is consistency in posting. This means posting on a regular basis and sticking to a schedule. When you consistently post great content, your followers will come to expect it and look forward to it. This will also help you attract new followers who are interested in what you have to offer.

  • Determine a posting schedule that works for you and your audience. This might mean posting once a day, every other day, or a few times a week. It’s okay to experiment and see what works best for you.
  • Use a content calendar to plan out your posts in advance. This will help you stay organized and ensure that you always have great content to share.
  • Don’t sacrifice quality for quantity. While it’s important to consistently post, it’s even more important to make sure that your content is exceptional. Take the time to create high-quality content that your followers will love.

The Benefits of Consistency

Consistency in posting is important for a number of reasons:

  • It keeps you top-of-mind with your followers and builds trust with your audience.
  • It helps you establish a brand identity and shows that you are serious about your content.
  • It helps you attract new followers and gain visibility on Instagram.

How to Maintain Consistency

Maintaining consistency in posting can be challenging, especially if you’re busy with other aspects of your business. Here are some tips to help you stay on track:

  • Use automation tools to schedule your posts in advance. This will save you time and ensure that you always have great content going out.
  • Set reminders or alarms to notify you when it’s time to post. This can help you stay on schedule, even if you’re busy.
  • Get help from a team member or virtual assistant. You don’t have to do everything yourself. Delegate some of the work to someone else so you can focus on creating great content.

Posting Frequency by Industry

The ideal posting frequency can vary depending on your industry and niche. Here are some general guidelines to follow:

Industry Ideal Posting Frequency
Food and beverage 1-2 times a day
Fitness 3-5 times a week
Fashion 1-2 times a day
Travel 1-2 times a day

Remember, these are just guidelines. It’s important to experiment and see what works best for you and your audience. Consistency in posting is key to growing your followers and achieving success on Instagram.

Utilizing Hashtags

Hashtags are an important aspect of Instagram and can greatly increase the visibility of your posts. By using the right hashtags, you can reach a wider audience and attract more followers. Here are some tips on how to utilize hashtags to get 1 million views on Instagram:

  • Research popular hashtags in your niche: Use websites like Hashtagify to search for popular hashtags in your niche. This will help you find the most relevant and popular hashtags to use in your posts.
  • Use a mix of broad and niche-specific hashtags: While it’s important to use niche-specific hashtags to target your audience, don’t forget to use broader hashtags as well. This will help you reach a wider audience and attract new followers.
  • Create your own branded hashtags: Create a unique hashtag for your brand and use it consistently on all your posts. This will increase brand awareness and help you build a loyal following.

Hashtag Best Practices

Here are some best practices to keep in mind when using hashtags on Instagram:

  • Keep your hashtags relevant and specific to your post. Don’t use irrelevant hashtags just to gain more exposure.
  • Avoid using too many hashtags in a single post. Stick to around 10 or fewer to avoid coming across as spammy.
  • Put your hashtags in a separate comment rather than in the caption to keep your post looking clean and organized.

Top Instagram Hashtags in 2021

Here are some of the most popular hashtags on Instagram in 2021:

Hashtag Number of Posts
#love 1.8 billion
#photooftheday 1 billion
#instagood 943 million
#fashion 630 million
#travel 552 million

Remember to use a mix of popular and niche-specific hashtags to reach your target audience and get 1 million views on Instagram.

Partnering with Other Influencers

One highly effective way to quickly increase your Instagram following and get over a million views is by collaborating with other influencers. Partnering with influencers in your industry or niche can help you tap into their audience base and gain exposure to a wider audience. Here are some ways to partner with other influencers:

  • Cross-promotions: Collaborate with influencers in your industry or niche to mutually promote each other’s content on Instagram. You can create a post or story featuring them, and they can do the same for you. This can help you reach a new audience and grow your following.
  • Influencer takeovers: Let another influencer take over your Instagram account for a day or two. This can help you gain exposure to their audience and vice versa. Choose an influencer who shares a similar target audience with you to make sure the takeover is effective.
  • Joint campaigns: Collaborate with other influencers on a joint campaign or project. This could be a joint product launch, charity event, or a giveaway. By working together, you can create a bigger impact and reach a larger audience.

It’s important to choose influencers who align with your brand and share similar values and aesthetic. You don’t want to partner with someone who may damage your reputation or doesn’t fit your target audience. When done correctly, partnering with other influencers can help you get over a million views and followers.

Here is an example of a successful influencer partnership:

Influencer Followers Campaign Results
@fitnessguru 500k Joint fitness challenge 1 million views on the campaign
@nutritionqueen 400k Joint recipe book launch 500k views on the campaign
@healthyhabits 600k Joint wellness retreat 1.5 million views on the campaign

By partnering with influencers with similar audiences and interests, you can create a campaign that resonates with both your followers and theirs. This can help you get more views and followers on Instagram quickly. Remember, choose your partnerships carefully and make sure they align with your brand and values.

Cross-promotion on other social media platforms

Instagram may be the primary platform you want to focus on, but utilizing other social media platforms can significantly increase your reach and help you achieve the 1 million views milestone. When cross-promoting on other social media platforms, it’s important to understand the audience and how to tailor your content to fit the specific platform. Here are some tips on effectively cross-promoting on social media:

  • Facebook: With over 2 billion monthly active users, Facebook is a platform that cannot be ignored. Share your Instagram posts on your Facebook page and in relevant groups. Facebook also offers the option to run ads, which can be targeted to specific audiences to gain more visibility.
  • Twitter: Twitter is known for its fast-paced, concise updates. Share teasers about new Instagram posts and link to them for more content. Use relevant hashtags to increase visibility and engage with your followers.
  • YouTube: Video content is becoming increasingly popular and can be effectively utilized to cross-promote your Instagram. Create behind-the-scenes videos or short clips that showcase your Instagram content and include a link to your Instagram page in the video description.

In addition to cross-promoting on other social media platforms, it’s also important to collaborate with other creators or brands. Partnering with other Instagram users can expose your content to a wider audience, increasing your views and followers. When collaborating with others, ensure that their audience aligns with your target audience and that the collaboration makes sense for both parties.

Below is a table outlining the demographics of the top social media platforms to consider when cross-promoting:

Social Media Platform Demographics
Facebook 2 billion monthly active users, majority aged 25-34
Twitter 330 million monthly active users, majority aged 18-29
YouTube 2 billion monthly active users, majority aged 18-49

Cross-promotion on other social media platforms can significantly increase your views and help you reach the 1 million milestone. By utilizing other social media platforms and collaborating with other creators, you can expand your reach and grow your following.

Collaborating with Brands

Collaborating with reputable brands is a great way to gain exposure and increase your Instagram following. Here are some tips to successfully collaborate with brands:

  • Know your niche and target brands that align with your brand image and values
  • Have a professional media kit with your follower count, engagement rates, and previous collaborations
  • Be open to negotiations and provide value to the brand beyond just posting a photo or video. Consider offering a blog post, email blast, or social media takeover

Additionally, it’s important to have a clear understanding of the terms and expectations of the collaboration. This includes the number of posts, hashtags to use, timeline, compensation, and ownership of the content.

Here’s an example of a successful brand collaboration:

Brand: Target
Collaboration: Back-to-School campaign featuring Target products
Expectations: 10 posts during the month of August, use of #TargetSchool and tagging @target
Compensation: $500 gift card and payment for sponsored blog post
Results: 100,000 views per post, gained 20,000 followers, and increased engagement rate by 10%

Collaborating with brands can not only bring in additional revenue but also provide valuable content for your followers. It’s important to approach collaborations with patience and professionalism to build long-lasting partnerships.

Running Instagram contests

Hosting Instagram contests can be a fun and effective way to drive engagement and attract new followers. Here are some tips on how to do it:

  • Determine your objective: Are you looking to increase reach, boost engagement, or simply reward your followers? Knowing your end goal will guide the type of contest and how it is advertised.
  • Create a theme: Choose a theme that aligns with your brand or product and gets people excited to participate.
  • Choose a prize: Select a prize that is worth the effort of entering. It doesn’t have to be extravagant, but it should be something that your audience wants.

Once you have these basics established, it’s time to promote your contest to get maximum participation. Here are some strategies for doing so:

  • Use eye-catching visuals: Create an Instagram post or story that showcases the prize and includes clear instructions on how to enter. Make it visually appealing and easy to read.
  • Include clear rules: Be specific about how to enter, what hashtags to use, and any other requirements to participate.
  • Collaborate with other brands: Partner with another brand that has a similar audience and promote the contest through both accounts to reach a wider audience.

Sample Instagram Contest

Here’s an example of how you can run an Instagram contest:

Objective Increase engagement on the brand’s Instagram account
Theme “Best summer adventure photo” – ask followers to share a photo that showcases their summer adventures
Prize A summer adventure kit, including a backpack, water bottle, and camera
Rules Follow the brand’s Instagram account, tag the brand in the photo, and use the hashtag #BrandSummerAdventures in the caption. Winner will be chosen based on creativity and announced on the brand’s Instagram account.

Promote the contest by creating a visually appealing Instagram post with a photo of the prize and clear instructions on how to enter. Collaborate with another brand that has a similar audience and promote the contest through both accounts. Monitor entries and engage with participants throughout the contest.

By hosting a successful Instagram contest with clear objectives, engaging visuals, and a worthwhile prize, you can boost your reach, drive engagement, and potentially attract new followers.

Purchasing Instagram Ads

If you want to get 1 million views on Instagram, purchasing ads is an excellent way to do that. Instagram offers businesses the opportunity to create ads to reach their target audiences. Here are a few key points to keep in mind when purchasing Instagram ads:

  • Define your target audience: Before you start creating ads, you need to know who your audience is. Use Instagram’s targeting options to select the right demographics, location, and interests to help put your ad in front of the right people.
  • Choose the right ad format: Instagram offers a variety of ad formats, including photo, video, carousel, and stories ads, which allow you to showcase your product or service in different ways.
  • Set a budget: Determine how much you’re willing to spend on Instagram ads and set a budget that works for you. You can either set a daily or lifetime budget, depending on your goals.

Once you have a good understanding of your target audience, ad format, and budget, you’re ready to create your ad. Instagram offers a step-by-step process for creating ads. You’ll need to create an Instagram business account before you can start creating ads, but don’t worry, it’s easy to do.

Instagram ads can be incredibly effective and are a great way to get your content in front of a larger audience. According to a study by Hootsuite, Instagram ads have a higher clickthrough rate (CTR) than Facebook ads, making them a great investment for businesses looking to get more eyes on their content.

Benefits of Instagram Ads:
Increased visibility for your brand
Ability to target specific audiences
Higher CTR compared to Facebook ads
Ability to showcase your products or services in a visually appealing way

Overall, purchasing Instagram ads is an excellent way to get 1 million views on Instagram, but it’s important to ensure that you’re targeting the right audience and creating visually appealing content that will resonate with them.

Leveraging Instagram Insights to inform strategy

Instagram Insights is a powerful tool that can provide you with detailed information about your audience, their behavior, and their interests. By leveraging this tool, you can create a strategy that is tailored to your audience and that will help you get more views on Instagram. Here are some tips on how to use Instagram Insights:

  • Track engagement rates: Instagram Insights can show you which posts are getting the most engagement, such as likes, comments, and shares. Use this information to create more of the content that your audience likes.
  • Know your audience: Instagram Insights can provide you with a wealth of information about your followers, such as their age, gender, and location. Use this data to create content that resonates with your audience.
  • Track follower growth: Instagram Insights can show you how many followers you’re gaining or losing each day. Use this data to adjust your content strategy and see how your efforts are affecting your growth.

Using hashtags effectively

Hashtags are one of the most important elements of any Instagram strategy. They help you reach a wider audience, attract new followers, and get more views on your posts. Here are some tips on using hashtags effectively:

Use relevant hashtags: Use hashtags that are relevant to your content and your audience. Don’t simply use the most popular hashtags, as they might not be relevant to your specific niche.

Use a mix of popular and niche hashtags: Using popular hashtags can help you reach a wider audience, but using niche hashtags can help you attract followers who are more likely to engage with your content.

Capitalize on trending hashtags: Keep an eye on the trending hashtags and use them in your posts whenever they are relevant to your content.

Incorporating calls to action

A call to action (CTA) is a statement that encourages your followers to take a specific action, such as liking your post, commenting, or visiting your website. CTAs are crucial to any Instagram strategy, as they can help you increase engagement and drive more traffic to your website. Here are some tips on incorporating CTAs into your Instagram content:

  • Use clear and compelling language: Use language that is clear and compelling, and that encourages your followers to take action.
  • Include CTAs in your captions: Use your caption to include a CTA that is relevant to your content, such as asking your followers to share their thoughts in the comments.
  • Use CTAs in your stories: Use Instagram Stories to include CTAs, such as asking your followers to swipe up to visit your website or shop your products.

Analyzing your results

One of the most important parts of any Instagram strategy is analyzing your results. By tracking your progress and analyzing your data, you can identify what is working and what isn’t, and adjust your strategy accordingly. Here are some tips on analyzing your Instagram results:

Track your analytics: Use Instagram Insights to track your engagement rates, follower growth, and other key metrics.

Metric Definition
Impressions The number of times your post was viewed
Reach The number of unique accounts that viewed your post
Engagement The number of likes, comments, and shares your post received

Adjust your strategy: Use your analytics data to adjust your content strategy and see how your efforts are affecting your results.

Engaging with followers by responding to comments and Direct Messages

Engaging with your followers on Instagram is essential to building a loyal community and increasing your reach. By responding to comments and Direct Messages, you are not only acknowledging their presence but also building a relationship with them. Here’s how you can effectively engage with your followers:

  • Respond to comments promptly – Make it a point to reply to comments as soon as possible. It shows your followers that you value their input and appreciate their support.
  • Show appreciation – Use your responses to thank your followers for their kind words, suggestions, or questions. Showing appreciation for their engagement encourages them to keep coming back for more.
  • Ask for their input – Engaging with your followers is a two-way street. Ask them questions to gain insights and learn more about what they like, dislike, and want to see more of on your page.

Direct Messages are another effective way to engage with your followers. Here’s how you can do it:

  • Respond promptly – As with comments, it’s important to reply to Direct Messages as soon as possible. This responsiveness helps your followers feel heard and valued.
  • Be professional – Whether it’s a business inquiry or a customer complaint, be professional in your responses. It reflects positively on your brand and helps build trust with potential customers.
  • Personalize your responses – Show your followers that you value their individuality by personalizing your responses to their messages. Use their name and reference specific details from their message to make it feel more personal.

Engaging with your followers is not only important for building relationships but also increasing your reach. When you respond to comments and Direct Messages, Instagram sees your account as active and valuable, making it more likely to show your content to a wider audience. It’s a win-win situation!

Benefits of Engaging with Followers Strategies for Engaging with Followers
Increased reach Respond to comments promptly
Builds a loyal community Show appreciation for their engagement
Gain insights into your followers’ interests and needs Ask for their input
Builds trust with potential customers Personalize your responses to Direct Messages

Engaging with your followers through comments and Direct Messages is one of the most effective ways to increase your reach and build a loyal community on Instagram. By promptly responding, showing appreciation, and personalizing your responses, you can strengthen your relationship with your followers and create a valuable brand presence on the platform.

Frequently Asked Questions about How to Get 1 Million Views on Instagram

1) How often should I post on Instagram to increase my views?

Ideally, you should post at least once a day to keep your audience engaged. Posting regularly will show on your followers’ feeds, and your content will have a better chance of being seen by new viewers.

2) Are hashtags important? How many should I use?

Hashtags are crucial to increasing your reach on Instagram. Use relevant and popular hashtags that align with your content. Use up to 30 hashtags per post and mix a combination of branded, community, and trending hashtags to maximize your visibility.

3) Should I focus on video or photo content?

It depends on your audience’s preference. However, videos tend to get more engagement and have higher view rates than photos. Adding filters, music, and text overlays to your video content can also make it more engaging and shareable.

4) Can collaborating with other Instagram creators help increase views?

Collaborating with other creators in your niche can help you reach a new audience and increase your views. Make sure to partner up with creators who have the same type of content and audience as you to ensure success.

5) What is the best time to post on Instagram to get the most views?

The best time to post on Instagram varies depending on your audience’s location and when they are most active. Experiment with posting at different times and use analytics tools to track when your content performs the best.

6) Can paid Instagram promotions help increase views?

Yes, paid promotions can help increase your views. Instagram allows you to promote your posts or stories to specific demographics. Make sure to set clear objectives and use precise targeting to maximize your investment.

7) How important is engagement with your audience to increase views?

Engagement with your audience is a vital part of increasing your views. Responding to comments, starting conversations, and sharing user-generated content can foster a sense of community and loyalty among your followers, leading to increased views.

Thanks for Reading!

We hope these FAQs gave you some insight into how to increase your Instagram views and reach 1 million. Remember to post consistently, use hashtags, create engaging content, collaborate, and engage with your followers. With perseverance and experimentation, you’ll reach your goal in no time. Don’t forget to like and follow us for more helpful content!